Facebook encourages likers of posts to like the page too

When Facebook users like a post they see on their newsfeed, if it has a related business page Facebook will now prompt the user to like that related page too.

Now when you see a post in your newsfeed and you hit ‘Like’, in the top right hand corner will be their thumbs up like icon and a box saying ‘Like Page’. If you click on the thumb you will automatically become a fan of the page.

It’s good news for business pages who have arguably suffered a little with Facebook’s recent changes with regards how page activity shows up in users’ newsfeeds. The organic activity of pages is given far less prominence than it used to, with business owners objecting that it is paving the way for paid sponsorship of pages becoming essential if they want them to be seen.

Although it won’t give greater prominence to the activity of business pages the prompt to like the page will make it more likely they will receive new fans. That said, in order for the post to be seen in the first place the business (or group, organisation etc) will have to rely on posts being shared amongst users or otherwise paying for sponsored posts to show up in newsfeeds.

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