Your Facebook cover/timeline photo is a great opportunity to get some key points about your business across to your potential customers without them having to dig around to find them. I always suggest if you are a local business that you put your phone number and address on the picture. Or use it to promote events, offers etc that you have at that time, remember that when you next set up a business page and make sure you make your cover photo the one that stands out from the crowd.
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