If you’re on this page reading about Customer Avatars, maybe you’re a good chance that you’re an entrepreneur, a coach, or a consultant, or a business owner.
Well you are in the right place so keep reading.
Let’s talk about How To Use A Customer Avatar To Attract Customers.
Why do you use a customer avatar? And how do you use a customer, avatar to get more of your ideal customer?
You need to use your Customer Avatar to attract of your ideal clients into your business. Often people don’t do my avatar exercise, so they might get leads but they might be the wrong type of leads.
People who can’t afford your products, or time wasters. We need to fix that and attract more of the people you want to work with.
Why Do We Need A Customer Avatar?
The main reason why you need to craft a customer avatar because its stops you from attracting people you don’t want to work with. A customer avatar provides valuable understanding into who your ideal customer is. You can assess aspects like what they want, where they spend their time, and how your service can solve their problem. A Customer Avatar is basically an imaginary customer that has all the traits of your ideal customer with wants and needs based on your own research and data.
How To Use A Customer Avatar To Attract Customers?
I’ve created a step by step exercise which gets you focused on who really is your perfect client.
- Where does my ideal customer hang out?
- Are they reading certain magazines?
- Do they read certain books?
- What are the websites they visit?
- Are they attending conferences?
It’s important that business owners know where your ideal customer hangs out. This will allow you to understand where you need to market your products based on where your customer hangs out.
I would imagine that if you looked at your last 10 customer that you have in your business. 2 of those are significantly better than the others, right?
Example Traits Of An Ideal Customer:
- Pay on time
- Easy to communicate
- Gives you everything you needed to provide the service
All in all, they were just easier to work with than some of your other clients.
We can find more of these ideal customer by knowing things like:
- Age
- Address
- Gender
- Marital Status
- .. and many more
You need to create you own Customer Avatar Checklist and go through the process of getting the data you need to find your ideal customer online. This will allow you to market your products and services to the right kind of customers and draw them in.
Customer Avatar Example
20 year old customer VS. 40 year old customer
My daughter Georgia is 20 years old and she goes to McDonald’s and usually buys a McFlurry if she’s there but if I (a 40 year old) went to McDonald’s, I might buy a bigger burger.
McDonald’s need to market to my daughter, Georgia, and myself in different ways. The reason why is because we hang out on different social networks. So McDonald’s needs to do the avatar checklist (which they do for sure).
They need to know that a 20 year old hang out on TikTok, Instagram or Snapchat.
Whereas a 40 year old hang out on Facebook, LinkedIn and YouTube.
This is why it’s essential to make a Customer Avatar and take all of these things into consideration.
When we do this, we can:
- Waste less money marketing to places where our avatar doesn’t hang out.
- We will eliminate people and push people away that we don’t want to work with.
- In turn will make our business more profitable.
Check out my Customer Avatar exercise here.
I was recently in New York, while there I made a quick video on how to get more clients if you own a retail business. Its amazing how so many retails businesses fail due to a few things they would easily fix. Check it out here.
