A common question from small businesses just starting out in digital marketing is how frequently they should email marketing messages to contacts. As with most things in life, there is no simple answer to this seemingly simple question. How often should you send out emails? Let me tell you how often you should be emailing …
Every good email marketing process includes three key components: list building, list nurturing, and reaping the benefits. Let me talk about email marketing for beginners. We know as digital marketers that data is the holy grail of successful email marketing. Metrics can tell us a lot about our audience, but subscriptions can teach us …
The money is on the list! This is what I have heard a hundred times in my business career. It’s true but let me teach you how to build an email list from scratch. When you build an email list, you have the chance to engage your subscribers in a value exchange. In exchange …
