It is your responsibility as a marketer to ensure that you are constantly adding new contacts to your email lists in order to continue generating growth. Here are 5 simple ways to build an email list with Instagram.
Instagram is no longer just about spreading the word about your business and products, interacting with potential customers, and increasing brand awareness, loyalty, and trust. When done correctly, you can connect with your target audience and encourage them to join your email list.
When you think of using social media to promotion and advertising your business, Instagram probably isn’t the first network to come to mind. Now why should you as a business owner be considering Instagram? There are 1 billion users on Instagram. That’s crazy amount of people and you can’t say that your customers aren’t on Instagram, when a billion people are the 7 billion people in the world.
So if you think about that, there’s a high proportion of the Western world adults using Instagram. This is not to impress you. But it’s to impress upon you, the importance of your business being on this channel. You might think Instagram is just for showing pictures of your dinner. A third of Instagram users every single day, visit a business page of some sort. That’s where you are going to be in your business.
- What does this mean for your business?
This means that there’s a starving crowd of people that buy products and services either from you or your competitors that are on the Instagram platform.
Now, if your business isn’t found on Instagram, you’re gonna miss out on clients, you’re gonna miss out on tons of clients, because they’re just gonna go to your competitors. It’s not particularly difficult to run an Instagram page. We can really help you with that with our business accelerator get that working for you.
Why Should You Use Instagram to Grow Your Email List?
Numbers speak volumes, so let’s look at some recent Instagram statistics to show why Instagram is a great place to grow your email list for the four reasons listed below:
Instagram has over one billion monthly active users, so your potential email subscribers are more likely to use it.
Instagrammers enjoy interacting with brands because 80 percent of them follow at least one business in-app and 200 million visit a business profile daily.
Instagram has a higher engagement rate than other social media platforms such as Facebook or Twitter, allowing you to reach your target audience.
Ways To Build An Email List From Instagram:
1. Make use of your Instagram bio for redirecting to your landing page
When Instagrammers visit your business profile, the first thing they see is your Instagram bio. It serves as a visit card that tells your visitors and followers about your company. Since modern users have a short attention span of eight seconds, it’s critical to make the most out of this section and tell your visitors about your newsletter if you want to grow your email list.
When creating a perfect Instagram bio that spreads the word about your newsletter, keep in mind that you’re limited to 150 characters and one clickable link.
To increase your email signups, you must persuade both followers and profile visitors to join your email list. Because people can quickly lose interest in your brand’s content, you must capture their attention, and your Instagram bio is an excellent place to do so.
2. Utilize the power of Instagram stories
Instagram Stories, with a 24-hour lifespan, create a sense of urgency that encourages viewers to act faster. Want to know what the best part is? Instagram Stories can be used for lead nurturing and converting engaged viewers into email subscribers. Besides that, there are a number of Instagram Stories features that make the process easier.
First, consider using a clickable Instagram Stories link. Not only can you inform users about your email list, but you can also include a link to a field where they can leave their email addresses.
3. Create a contest, giveaway or competitions
Running an Instagram contest is the best (and quickest) way to increase engagement. Why? People adore freebies and are eager to fulfill the participation requirements in order to win something valuable.I know you joined some giveaways right?
You’ve probably noticed that the Instagram contest rules are fairly generic. The platform does not tell you where to put your official rules or what language you must use. As a result, marketers have some leeway in displaying and sharing information about the official rules of a giveaway.
How Is Instagram Used For Business?
Posts, advertising, and stories are just a few of the marketing options available on Instagram. Now that you know how to create an Instagram profile and understand common Instagram terms, here’s how to use Instagram to grow your business.
- Use Instagram Stories – One of the most popular features on the platform is Instagram Stories. After they are published, these photos and videos are only available for 24 hours. Instagram has a plethora of features that make creating intriguing and unique stories a breeze.
- Interact with other users – Just like on any other social media network, it’s critical to engage and interact with your Instagram followers. (You can engage in conversation by leaving comments, liking, mentioning, tagging, and direct messaging)
- Using hashtags – Hashtags are a wonderful way for Instagram users to find content. Because users can both search for hashtags and click on hashtags they see in posts on the app, relevant hashtags can be a very effective way to get discovered. However, make sure you’re using hashtags that are appropriate for your brand.
- Set up a shop – Instagram may be used by small businesses to sell their products. A business just creates a product catalog and links it to their account. After that, the product is tagged in the same way as a person is in a post.
Ensure your Instagram posts are:
- Evergreen content
1. Evergreen content
That is, I’m referring to stuff that is relevant now. And if someone found any of your stuff a year from now, yes, a lot of your content should be evergreen. An evergreen piece of material is one that isn’t subject to the passage of time. It could be applicable right now, next year, in five years, or in ten years.
Examples of Evergreen content:
- How-to for Beginners
- Everything You Need to Know About ____.
- Successful Case Studies
What I mean is that you should post on a regular basis; many business owners get overly enthusiastic about channels like YouTube, Facebook, LinkedIn, and other social media sites. Don’t just post once every few weeks for the first few weeks, then stop in the middle. I’d prefer you didn’t write as frequently. All you have to do now is post on your channel on a regular basis.
You must post high-quality content, including high-quality images, write eloquently, and utilize the appropriate hashtags. Quality is also crucial to your Instagram success. Don’t just dump a bunch of muck at the wall and hope for the best. Send out high-quality content.
Instagram’s algorithm favors posts that get a lot of engagement in a short amount of time, and it will frequently push that post to the top of your followers’ feeds.
Spend some time monitoring and studying your Instagram analytics to figure out what the optimal time is to publish for your target demographic.
Instagram Feed Masterclass
I have a training called my Instagram feed masterclass and I want to give you a copy of that for £1. I sell this normally at £97 but today I’ve got a very special flash sale at the moment.
The reason for I sell this so cheap because I want you to try the quality of my training. I know that when you try it and when you get results, we’re going to work together in the future. I know that enough people will want more support more help scaling their business which is what I’m well class of.
MORE blogs here: