Social Media

Facebook have updated their terms for advertisers, including the clause ‘No UID’

Facebook uses sophisticated tools for its advertisers, allowing them to target custom audiences from very specific demographics. This includes their Custom Audience feature however whether knowingly or otherwise, some advertisers have been flouting the rules over how it used.

Facebook have updated their terms for advertisers, including the clause ‘No UID’ Read More »

Facebook teams up with Budweiser to take gift sharing to a new level

Budweiser, alongside gift-fulfilment and delivery company Gratafy (presumably pronounced gratify), has teamed up with Facebook to allow its users to take advantage of a new Bud Light Birthday promotion. Rather than send Facebook friends a virtual gift on Facebook, users can now use the social media site to send them an actual and physical real life Budweiser or Bud Light.

Facebook teams up with Budweiser to take gift sharing to a new level Read More »

Hootsuite acquires Brightkit, renaming it Hootsuite Campaigns

Social media platform Hootsuite has announced its recent acquisition of BrightKit, a solutions-based company that delivers customised social marketing campaigns to its clients. Rather than keep the original brand as it is, Hootsuite are incorporating it under their own umbrella and are calling the service Hootsuite Campaigns.

Hootsuite acquires Brightkit, renaming it Hootsuite Campaigns Read More »

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