Just about any marketing goal you set can be achieved through good content marketing. Keep reading this blog as I give an examples and tips of good content marketing.
A lot of business owners and marketers fail because they go about marketing the wrong way. They forget how important content is. Basically content helps to solve a problem for your audience and serve as an incentive for visitors to release their personal details.
What Is Content Marketing?
Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way.
Content marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.
There are four key reasons in using content marketing are:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Profit from contents
How long does it take for content marketing to work?
Content marketing’s initial stages might be frustrating. Even if your content is fantastic, your customer avatars and goals are well-defined, and your keywords are well-researched, you may not receive the results you desire right away. That isn’t to say that content marketing isn’t effective. Simply put, content marketing takes time to produce results.
While the exact duration of time depends on your type of business and circumstances, a strong content marketing strategy for a small to medium-sized business usually takes 6 to 9 months to produce tangible results.
Content Marketing Examples and Tips
Content marketing is widely used to promote brand awareness and engagement. It attract visitors or users, generate sales leads, or drive sales and revenue. This includes educational articles, e-books, movies, entertainment, and webinars are examples of content that answers specific issues and gives users something they can’t get anywhere else.
To help you find the content marketing examples you’re looking for, here’s some:
- Blogging
- Video
- Podcasting
- Infographics
- Free apps
- Social media posts
- Visual content
- Ebooks
- Whitepapers
- Free apps
- Social media posts
Example:
In this video I am watching the NBA in London, the Philadelphia 76ers vs Boston Celtics. One thing these guys are prolific is content.
They produce incredible social media updates that keep their fans engaging and raving fans at games. There’s tickets sent out to these events in literally minutes. It’s because they get their players, teams, and their brand as a whole with incredible updates on their social media.
You should be doing the same, you should be producing content that starts the journey with your customers, these guys have been doing it for a number of years very well. The NBA as a brand is growing and getting stronger and stronger.
There is nothing you guys can’t do. You can replicate similar content in your business. You can be an expert in your industry and you can give value with content and you can start the journey and get raving fans in your business.
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If you find this useful, I have lots of contents on my YouTube channel and blog page where I talk about business growth tips, marketing strategies, and business funding advice.