In today’s highly competitive economy we all need all the help we can get to thrive. Running a company is no easy feat. As a business owner, you need as much help as you can get. Hiring a reputable business coach is the best place to start. Read on this article as I tell the importance of a business coach and what they can do to your business.
So who are you supposed to turn to when you need guidance? Business mentors are expert entrepreneurs who know a way around growing successful businesses. They experienced to help other business owners reach their goals.
What Can A Business Coach Do?
A business coach will assist and guide the business owner in running a business by helping them clarify the vision of their business and how it fits in with their personal goals. I’ve had coaches in my businesses for years now. They really helped me get from where I am straight to where I want to be, right.
One of the things that a coach will always do is help you with confidence in your business ideas and strategies. You might think that you’re a confident person but it’s great to have someone else to back you up someone else that you can talk through ideas and strategies that you’ve got in your business. See whether they’re on the same wavelength as you.
We get beaten up, our confidence isn’t always just going to be on a high, you’re going to have highs or lows. A good business coach can help you build that confidence up that’s gonna inspire you, and help you get good results in your business.
2. Give you shortcuts
One of the most important things a coach or a mentor can do is give you shortcuts. I mentor hundreds of UK business owners, and I am particularly strong marketing, that’s really where my background has been. The process of getting and keeping customers.
Over the years, I’ve learned how to rank on Google, Google AdWords, YouTube, YouTube advertising, Facebook advertising, social media marketing, email marketing. Over that time, not everything’s worked out, I bought tons of different courses and programs. Some were incredible, some not so good. That’s actually how I got my business accelerator, and how I put that methodology together. So what I give my mentees is shortcuts. If they want to try something on Facebook ads, I can give them shortcut and say “don’t try this, try that”.
You need to look to work with a mentor that can plug the gaps that you’re looking to grow and you need expertise in and to give you shortcuts.
Now another thing is accountability. With my mentees, we meet twice a week, and we have something called an SAS call. It stands for Strategy, Accountability and Solutions. What we’re looking to do is just figure out where they’re stuck.
Get them to hold them accountable and say look, this is what you need to do this week. Then I show up the next week, some of them will just do the stuff prior the call. When they don’t have a mentor, it just gets delayed and delayed and delayed and the day late, and just never gets done.
When you work for someone, you’re accountable to your boss, Your boss tells you “this is what I want you to do, and you go away and you do it”. But when you’re a business owner, you don’t have that person giving you the kick up the butt. That’s why a mentor and a coach is very is vital. You need that accountability in your business.
4. Network of connections
I introduce my mentees to other people that run events that need speakers. They are the network of connections I grew upon in my business. In fact, some of my students have generated millions in revenue from my introductions to other people. I’m in a group called “Syndicate” with people like Andy Harrington and Rob Moore, and other industry experts. We exchange ideas, strategies and everything about what can help the business. I make sure that anyone that I work with, I give them an opportunity.
5. Active Listener
A coach is a person that you can talk about ideas. They are active listeners that you can talk about problems that you’ve got in your business. Maybe you’ve got staff that you’re frustrated with, letting somebody go in your team, acquiring a new property, merge with another business. It’s really important that you have somebody you can sound off to that you can talk about the problems. The highs, the lows, and all of this stuff in between.
Why Business Coaching Is Important
Successful businesses don’t just happen! It takes time, effort and failure. A business coach can help you guide your way to business success.
Business coaches may help you see what you’re not seeing. An experienced business coach who has experience with branding, marketing strategy, and tactics can lift your sales numbers and keep you from spinning your wheels on what doesn’t work.
Some of the areas a business coach can help you with is:
1. Marketing Advice – good business coaches are there to help you see the blind spots
2. Guide the business – a business coach can serve as your compass to make sure you are heading in the right direction.
3. Strategy and planning – sometimes, the biggest challenge to success is that you don’t know what you don’t know.
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