Not every marketer has a ton of experience with text message marketing, which is why I want to talk about text message marketing strategies today. Text messaging is the most preferred way for billions to communicate, and 75% of consumers want to receive texts with special offers.
It takes a lot of time and effort to learn the tricks of the trade if you want to become a master at something. The same can be said for SMS marketing campaigns. You have no choice but to market to audiences on mobile devices if you want to promote your product to the world and grow your business. This is where your customers are, as mobile usage has surpassed “fixed Internet access” globally. There are numerous methods for reaching mobile consumers, including mobile banner ads, ads that appear in video games, and QR codes.
What is Text Message Marketing?
Another of these methods is text message marketing. It’s a low-cost, high-return marketing system that uses text messaging to deliver content to customers or offer it to them. There are numerous reasons to try it out, ranging from its low initial cost to the fact that the vast majority of texts are opened and read to some extent. It creates an effective platform for communicating with mobile customers when used successfully. The following are some of the most effective SMS tactics I’ve seen for increasing response rates.
Text Messaging Marketing Strategies
1. Offer incentives
Tempt your customers by sending coupons or deals via text to those who sign up for your SMS service. Customers will feel as if they are a part of a secret club or community as a result of this.
2. Keep messages short
Over 90% of SMS messages are read within three minutes, making it a personal way to connect with your customers. With only 160 characters to work with, make sure your message is concise and provides high value so that your customer is motivated to respond positively.
3. Have a call to action
An SMS campaign is driven by two factors: a keyword and a short code. If you want customers to participate in a campaign that requires them to text your keyword to a five-digit number (your short code), make those two items stand out and are not buried in the message.
4. Send text at the right time
Choose times when your customers will be less busy, such as before or after work or during lunch. As a general rule, avoid sending texts before 9 a.m. and after 9 p.m.
5. Personalize the texts
Customers respond better to materials addressed specifically to them, so include your subscribers’ names whenever possible. You can also send more relevant texts to your customers based on their preferences.
If you want to become a master at something, it takes a lot of time and work to learn the tricks of the trade. This is the same for SMS marketing. The more time you spend honing your skills, as with any method of marketing to your customers, the more interaction you will elicit from your community.
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