Every business has a unique content marketing funnel. It’s based on how you build relationships, market your blog posts and good content to your customers. If you’re wondering how long content marketing takes to work, read more on this blog!
If you look at all the different updates Google has been doing to their search engine algorithm; you can only make one conclusion: content is king. Businesses who neglect the importance of content marketing today will have to play catch up tomorrow. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing
How long does it take for content marketing to work?
Content marketing’s initial stages might be frustrating. Even if your content is fantastic, your customer avatars and goals are well-defined, and your keywords are well-researched, you may not receive the results you desire right away. That isn’t to say that content marketing isn’t effective. Simply put, content marketing takes time to produce results.
While the exact duration of time depends on your type of business and circumstances, a strong content marketing strategy for a small to medium-sized business usually takes 6 to 9 months to produce tangible results.
Types of Content Marketing:
Content takes time to produce. It can be all types of content. You could have a podcast, a blog post, social media updates, video or whatever it is that you want. You must use that content to position you as an expert.
- Visual content
- Lead magnets
- Social media post
NOTE: The key is that the content supports a business aim by providing free content or amusement.
Content Marketing Example:
Now, you don’t even have to be in that content yourself. One of our clients, Sanjay Gandhi, he runs an estate agent in the north in Doncaster, UK and his team produce the content for him. That really saves him time.
So think about how you could do that maybe someone else could do that content for you. I teach people a 5-step system. If you use that system, you’re going to be able to create leads. Not only that, you’ve started the long process of people know liking and trusting you.
Why Content Marketing Is Important?
If you get people to know you, like you, trust you, and understand your product, you’re going to start that process of them becoming a customer. Most importantly, using content helps you give so much value that you’re able to charge premium pricing to your customers. If you don’t sell your products or your services at a price that gives you some margin, then you’re not going to have any money to get sales and leads into your business.
Producing content marketing helps in:
- Driving traffic to key landing pages
- Spreading brand awareness
- Building relationships
- Bringing in revenue
- Generating social shares and backlinks
What Helps Boost My Content Marketing Results?
While waiting for your content marketing results to kick in, here are some things you might want to improve on your content that can help speed up content marketing results:
- Create strong content
You may produce a lot of low-quality content in a short period of time, but crappy content does not generate leads. You must devote your resources to creating content that is both current and useful in order to transform your website into a lead-generating machine.
- Increase your reach
It doesn’t matter if you create the best content in the world if no one knows about it. You must also actively promote your content in addition to creating it.
- Create your customer avatar
Let face it, your products can’t appeal to everyone but there will always be someone who requires what you have to provide. Focus on nurturing the people that needs your product.
- Implement lead-nurturing work-flows
The majority of individuals who visit your website for the first time aren’t ready to buy right now, but that doesn’t imply they won’t be in the future. Until then, continue to earn your leads’ trust.
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