My methodology is a proven five-step system on how to take cold leads, and turn them into red hot buyers who buy from you again and again. Here’s how I can gain effective marketing funnels with my 5 C’s in marketing!
One big problem most entrepreneurs practice: Trying to sell your product to someone who has never heard of you.
What Are The 5 C’s In Marketing?
Where most businesses go wrong with their marketing is they try and get married on a first date. You see it all the time. This is a proven 5-step system on how to take cold leads, and turn them into red hot buyers who buy from you again and again. It’s been a game changer for my mentees, who have used it to grow their business and get and keep customers.
Why do we still do this?
All you’re doing is offering products and services for people to buy straight off. Now, these people that stumble across that they don’t know you, they don’t like you, they don’t trust you in any way. That’s not going to build that rapport and build that relationship. In fact, your marketing is going to be not very effective. And you’re gonna say online marketing doesn’t work, online advertising doesn’t work. Now there is a different way how to effectively use online marketing and that’s the 5 C’s.
Here is the five C’s of marketing, and how you can change that in your business:
Content is essential for a number of reasons; (1) you need to educate an audience, maybe they don’t know they need your product and service, (2) make content that solves the customers problem. That’s important that you build a relationship, you build rapport with someone that potentially could be a customer. It also gives you expert status.
Your audience may be on LinkedIn, YouTube, Snapchat, Tiktok or wherever. You need to put your content out, then you want to get them from the content into your marketing funnel. We do that by capturing some leads,
How do we capture leads? Well, we do that by giving something away. It could be a guide, a report, a discount voucher of some sort. Now. This isn’t mean that they’re going to buy from you necessarily, but what it does do, it allows us to carry on the conversation so we can market to them.
This gives more value, build the relationship, ask him to buy something, because we’ve got that in our database. You capture leads, and you build a big database at the same time.
Turn Them Into Customers
If you’re going to sell something, do it less than 10 pounds, something impulse buy, right? If you’re not going to sell something, and you’re going to be like, “Look I’m not going to sell you something, but I want to have a conversation, then you get them to book a call” or something like that.
You want to have a conversation and get to know you audience. It’s important that you make people jump through some hoops before they get the chance to potentially work with you. Don’t work with everybody because some people will really drain you. You want to get enough leads that from that you can be selective and pick the best clients for your business.
Whatever your core product or services you have, you offer them on this step. Most of you are doing this first. This is the right time to offer your core product or service.
Continue to sell to them
What most business owners do after turning people into customers, is they go and try and get more leads. They go all the way back here and they try and get more leads. Guess what? All you need is to make extra products and services that you can sell to your clients.
There’s tons of things that you can offer. But what you mustn’t do is go looking for new clients all the time, work with your existing clients offer. You just need to add more stuff in that your market wants, right. So the steps are content capture customer core offer and continue to sell.
Whatever business you’re in, I actually well class are helping people create this, we call it a product ladder. On the business accelerator. This is we spent nearly half a day on working out what your products and services are going to be.
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