What is SEO, marketing? How can it impact your business? Read this quick article for my brief explanation what SEO marketing is.
SEO is a shortened form for search engine optimization, which is a digital marketing strategy that focuses on your website’s visibility in search results on search engines such as Google. When you understand how SEO works, you can employ a variety of strategies to improve your visibility (or rank) in search results.
What is SEO Marketing?
SEO Marketing is making content that is relevant to what people are searching for right now. Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
You can categorize SEO tactics into two buckets:
- On-page SEO: All on-page SEO strategies happen on your website.
- Off-page SEO: All off-page SEO strategies happen off your website.
On-page and off-page SEO both aim to make your site more user-friendly and trustworthy to search engines and users. When search engine crawlers see how friendly your website is to them and users, the likelihood that your site will rank well for various searches increases.
How does SEO Marketing work?
Bots are used by search engines such as Google and Bing to crawl web pages, going from site to site, collecting information about those pages, and indexing them. Consider the index to be a massive library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for at the time.
Following that, algorithms analyze pages in the index, taking hundreds of ranking factors or signals into account, to determine the order in which pages should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and knows which one will have the answers to your questions.
Our SEO success factors can be viewed as proxy indicators for aspects of the user experience. It’s how search bots determine how well a website or web page can provide the searcher with what they’re looking for.
CONCLUSION:
If your site isn’t properly optimized, it’s safe to assume you’re only appearing on the first page for branded search queries — though, depending on the name of your company, that may not even be the case.
That means that people who don’t know you exist but are looking for someone like you will never find you, and you’ll never have a chance to explain why you’re better than the competition. That’s right: Without SEO, you’re throwing away leads.
The good news is that you’re making life very easy for your SEO competitors. They probably admire you for not putting up a fight. So, what does it matter how search engines deliver results? You most certainly should!
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