If you have come across this blog and you’re wondering if you’re doing everything right on your YouTube channel, then I am going to tell you 5 YouTube mistakes that you should avoid making on your YouTube channel.
YouTube is one of the leading social networks we have today, optimising it for your business growth will put you in contact with a new audience.
You can use the audience you already built on other platforms to jumpstart your YouTube channel’s growth.
Mistake #1: People Are Scared Of Technology
The first and most common YouTube mistake everyone makes is that people are just scared of the technology. What I see a lot of people do is they use that as an excuse.
They say, “I can’t film content for YouTube, because I’ve got to get a videographer, or I’m waiting to save up to buy this big expensive digital camera.”
That isn’t true. You don’t need to make your channel with techie stuff. A lot of people start making their channels with just their phone that they’ve got.
One of the biggest channels at the moment, is a channel by a guy called Mr. Beast. He has millions 10s of millions of views on each of his videos, and he’s got a billions of views on YouTube.
When he got his first 100,000 subscribers, he filmed all that content on an iPhone 5. That just goes to show that you don’t need some super new SLR camera, you just need to make content that is useful to people.
If they enjoy your content and get value from it they are not going to be too concerned about the quality of the image. If they don’t like your content or get value from it then they’re going to leave your channel and go somewhere else. The quality of the content is important. But the actual camera and stuff like that is not so essential.
You also don’t need to start learning video editing software, just upload it as its made. As your channel grows you can add that stuff in future.
As you build your channel and grow an audience you can add more tech. But don’t start and don’t delay launching your channel thinking you need lots of tech.
Mistake #2: Getting Too Excited On The Metrics
YouTube metrics are important on videos. But we get too excited with the metrics. We’re so worried about subscribers, we’re so worried about views on our channel.
What metrics are important?
Are you generating any revenue from your content?
Do the views actually turn into customers?
Are the views actually getting you the right type of potential clients?
Are you getting leads in your business?
NOTE: It doesn’t really matter how many subscribers you get, that’s more of a vanity metric.
Mistake #3: Too Focused On The Wrong Topic
The third YouTube mistake everyone makes is we have the tendency to get too focused on the wrong topic.
I see this happen a lot when people start a channel. What people do is make content that we know that the client needs but we should actually focus on is what they actually want.
My personal experience:
During the pandemic, the government were providing funding via Bounce Back Loans (BBL), I was looking into funding my business with a bounce back loan, and just having that money there if I needed it.
When I was looking on YouTube and Google the information provided by people was really poor. So I decided to get a bounce back loan and went through everything, I documented it then I made a YouTube video on it.
That YouTube video did particularly well.
I doubled down on that content and made more of it. That’s not normally my type of content I produce. I normally teach marketing strategies. That’s what I’m known for being a world class marketer.
However my audience wanted content about Bounce Back Loans so thats what I started to produce.
At the end of the video, I said, “Hey, look, actually what’s going to fix your business more, is marketing properly, not getting a loan. You need to focus on getting customers into your business. Let me help you with that.”
Mistake #4: Scared To Make A Mistake
Next being scared to make a mistake.
So once you get some momentum on your channel, a lot of people like to play it safe. They stop taking risks with their content and potentially finding their next huge Youtube hit.
It’s often the videos where you take a bit of a risk, and a gamble that are the ones that do really really well for you.
Get out your comfort zone, go out there and make some content that makes you stand out in your marketplace.
Don’t be vanilla.
YouTube is all about standing out. So that is a common mistake that people get too comfortable. And sometimes your channel can actually decline because of that, which isn’t good.
Mistake #5: Not Using YouTube Thumbnails
Thumbnails are vital. Video thumbnails let viewers see a quick snapshot of your video as they’re browsing YouTube. They are the graphic that in a search result is going to encourage someone to click on your video.
A good thumbnail captures their attention and brings that person through to video. Hire a designer through Fiverr or any other outsourcing site.
There are plenty of amazing graphic designers who all they do it create amazing thumbnails for as low as £1.
If you want to make your own thumbnails you can use a site line www.canva.com
It’s essential that you have good thumbnails because it encourages a high click through rate. YouTube will reward you and show you more frequently on the page because of that.
So that’s 5 YouTube Mistakes Everyone Makes. I hope you find it useful. We have more marketing strategies, business tips, and business funding advices on my YouTube channel.
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