If you’re on this blog then you likely spend a lot of your time trying to dig up the latest social media marketing tips. Buckle up because I will teach you how to start on social media for small business owners!
People are spending more and more time on their phones, and a lot of that time is spent on social media apps. Social media users frequently interact with brands and companies they are interested in or already do business with. Not only is social media free, but your customers and prospects are already there waiting to hear from you.
Social Media Marketing For Small Business Owners:
If you own a business, you most likely spend a significant amount of time researching the most recent social media marketing strategies. With good reason. There are now 4.2 billion active social media users, nearly double the number that existed just five years ago. Every day, these users spend an average of 2 hours and 25 minutes on social media.
1. Decide which social media platform you should start with
Make no assumptions about where your target audience spends their online time. Your gut instinct may tell you that if you’re trying to reach Generation Z, you should avoid Facebook and instead focus on Instagram and TikTok. However, data show that nearly a quarter of Facebook users are between the ages of 18 and 24.
KEY TIP: Start with one social media and when you get good results with it, you can proceed exploring to other social media platforms.
If you’re selling to baby boomers, social media may not appear to be a top priority. However, it should be. Facebook and Pinterest are the most popular social networks among baby boomers. Adults over the age of 65 are Facebook’s fastest growing demographic.
Perhaps you believe TikTok marketing is not a good fit for your company. However, even well-known brands with audiences well beyond Generation Z are experimenting with this platform.
2. Get to know your audience
One of the benefits of using social media for business is that you can micro-target your audience. But first, you must determine who your target audience is.
You can begin by gathering information about your current customers. Then, using social media analytics, delve even deeper. You’ll quickly learn who is buying from you and interacting with you online. And after you’ve defined your audience, you can create customer avatar to help you understand the best ways to communicate with them. We have a FREE customer avatar template to get you started.
3. Build relationships
More than 44% of internet users use social media to research brands. Meanwhile, discovering who you are as a brand and what you stand for is a part of that process.
It’s always a good idea to respond to people when they interact with your campaigns (organic or paid). This contributes to the formation of trust and a loyal following. You will gain FREE exposure and rise in the social algorithm at the same time as your followers share and like your content.
4. Connect with business owners as the same niche as yours
When people interact with your organic content or ads, it’s a good idea to respond. This contributes to the formation of trust and a loyal following. As your fans share and like your content, you will rise in the social algorithms and gain free exposure.
How To Promote Your Business On Social Media
Customers and businesses can interact directly on social media. Both parties can pose questions to each other, repost each other’s content, and work on building relationships. To help you get started with social media marketing, here are eight tips for effectively promoting your business on social networks.
1. Provide valuable content
Providing value to your followers is perhaps the most important thing you can do on social media. Make something that your target audience will appreciate. It could be something that teaches them something new, makes them laugh, entertains them, or is otherwise beneficial in some way.
Valuable social media contents are responsible for attracting the right customers to your business, enticing people to follow you on social media, and allowing content to spread. If you can master this, you’ll be one step closer to a successful social media marketing campaign.
2. Utilize and keep building your email list
Make use of (and continue to build) your email list. Consider offering a promotion to those on your email list, or even a referral discount, to encourage customers to share your site with friends and family.
While social media may be one of the first things to go when you’re short on time, keep in mind:
Social media is beneficial to businesses of all sizes and industries, and finding customers on social media has a direct impact on sales and the bottom line.
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