Given how accessible the internet is today, it’s believable that EVERYONE (and I mean everyone) is online. Hear me out! Read through this blog as I can help you with your digital marketing with my FREE course for beginners.
The main benefit of digital marketing is that it allows you to reach a specific audience in a cost-effective and measurable manner. Other benefits of digital marketing include increased brand loyalty and increased online sales.
What is Digital Marketing?
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. To engage with present and potential customers, businesses use online technologies such as search engines, social media, email, and other websites.
Digital marketing is defined as the use of a variety of digital strategies and channels to reach out to customers where they spend significant amounts of time: online. The smartest digital marketers can see how each digital marketing effort contributes to their overall objectives. Marketers can also support a bigger campaign using the free and paid channels available to them, depending on the goals of their marketing strategy.
Benefits of Digital Marketing
As a beginner in digital marketing. Let me give you a few significant advantages to digital marketing:
- You can focus your efforts on only those customers who are most likely to buy your goods or service.
- It’s less expensive than traditional outbound marketing.
- Within your business, digital marketing levels the playing field and allows you to compete with bigger companies.
- Digital marketing can be measured.
- A digital marketing plan is easy to adapt and adjust.
- With digital marketing, you can engage people at any stage.
Types of Digital Marketing:
The following are some of the channels that can be used in your content marketing strategy:
1. Search Engine Optimization (SEO)
SEO Marketing is making content that is relevant to what people are searching for right now. Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
You can categorize SEO tactics into two buckets:
- On-page SEO: All on-page SEO strategies happen on your website.
- Off-page SEO: All off-page SEO strategies happen off your website.
On-page and off-page SEO both aim to make your site more user-friendly and trustworthy to search engines and users. When search engine crawlers see how friendly your website is to them and users, the likelihood that your site will rank well for various searches increases.
2. Content Marketing
Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.
There are four key reasons in using content marketing are:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Profit from contents
Content marketing’s initial stages might be frustrating. Even if your content is fantastic, your customer avatars and goals are well-defined, and your keywords are well-researched, you may not receive the results you desire right away. That isn’t to say that content marketing isn’t effective. Simply put, content marketing takes time to produce results.
To help you find the content marketing examples you’re looking for, here’s some:
- Free apps
- Social media posts
- Visual content
- Social media posts
3. Social Media Marketing
This method uses social media to promote your brand and content in order to raise brand awareness, drive traffic, and generate leads for your company.
The use of social media platforms to sell or promote a brand, product, or service is known as social media marketing. Businesses benefit from social media marketing in the following ways: Increase brand awareness. Create engaged communities.
These are the following channels for social media marketing:
4. Marketing Automation
The software that automates your basic marketing operations is known as marketing automation. Many marketing teams can automate processes that would otherwise be completed by hand, such as:
Social media post scheduling: If you want to expand your company’s social media presence, you must publish frequently. Manual posting becomes a bit of a mess as a result of this. Social media scheduling systems automate the posting of your material to your social media platforms, allowing you to focus on content planning and strategy.
Email automation: does more than just allow you to send emails to your subscribers on a constant schedule. It can also allow you to cut and enlarge your contact list as needed, ensuring that your newsletters are only sent to people who want to receive them.
Content tracking and reporting: People, emails, content, webpages, phone calls, and more can all be part of a marketing campaign. Marketing automation may help you organize everything you do by the campaign it’s supporting, and then track the campaign’s performance over time depending on the progress all of these components make.
5. Email Marketing
Email advertising is a strategy for businesses to communicate with their customers. This strategy is commonly used to promote content, offers, and events, as well as send customers to a company’s website. In an email marketing campaign, you might send the following types of emails:
- Newsletters for blog subscribers.
- Emails sent to website visitors who have downloaded something.
- Emails of welcome to clients
- Members of loyalty programs are eligible for holiday promotions.
- For customer nurturing, send out a series of emails with tips or something similar.
Digital Marketing Strategy that works!
This is my five step system, which I cover in the business accelerator, what most of you are doing is this, you’re trying to get married on a first date. Maybe you’re trying to send people from Facebook, Google, YouTube, newspapers, radio, whatever marketing platform, you’re trying to send them straight to your core offer here.
Why that doesn’t work, is (1) people don’t know you, (2) they don’t like you, (3) they don’t trust you. Some people will go through and buy from you straightaway, but most won’t. So you’ve got to build a relationship.
What you need to do is have a system that shows people that we’re an expert that allows them to dip their toe in and just see whether they’re interested a little bit more.
We’re going to start with content. This content that you’ve got here is just value, This is before they’re in the funnel. Content is education, telling people inspiring people, helping people, and letting people know about your products and services and how they can help them right.
Your audience may be on LinkedIn, YouTube, Snapchat, Tiktok or wherever. You need to put your content out, then you want to get them from the content into your marketing funnel. We do that by capturing some leads,
2. Capture Leads
So we’re going to capture some leads and we do that by giving something away. It can be like an ebook, guide, report, discount voucher, get people to opt in for a training, there’s tons of things that you can do to get leads in your business. You’re giving something away of pure value. So you’re going to send them to a landing page. The landing page just has a guide report or a discount voucher. What this can do is enough people will then trust me, they will get value from me potentially want to work with me in the future.
3. Turn people into customers
In some of our clients, they might not have a book, right, so they might sell a digital course or they might be a service business. They might get someone to book in for an appointment and this stage, right, they might book in.
The book is real value and enough people will use it and implement stuff and some of them will want more help from me in the future. Right That’s how it works.
4. Offer your core product or service
Regardless of your core product or service. This is where you’ll make the offer to your customers. You want to strike up a discussion with your audience and learn more about them. It’s critical that you have them jump through hoops before giving them the opportunity to work with you. You shouldn’t work with everyone since certain people will drain you completely. You want to generate enough leads to be able to pick and choose the ideal clients for your company.
5. Continue to sell
And next, once if they bought something from you, then you need to have extra products. So we need to continue to sell to people. You need to make extra products and services that you can sell to your clients.
Whatever business you’re in, I actually well class are helping people create this, we call it a product ladder. On the business accelerator. This is we spent nearly half a day on working out what your products and services are going to be.