What exactly is SEO marketing? How does it work? What effect will it have on your business? Read on for a quick explanation of what is SEO marketing and how it works.
SEO is a shortened form for search engine optimization, which is a digital marketing strategy that focuses on the visibility of your website in search results on search engines like Google. When you understand how SEO works, you can use a variety of tactics to increase your visibility (or rank) in search results.
What is SEO Marketing?
SEO Marketing is the process of creating content that is relevant to what people are looking for right now. There are a lot of people who look for things. Not only is there a lot of traffic, but there is also a lot of very specific, high-intent traffic, which can be extremely powerful for a business.
You can categorize SEO tactics into two buckets:
- On-page SEO: All on-page SEO strategies happen on your website.
- Off-page SEO: All off-page SEO strategies happen off your website.
Both on-page and off-page SEO seek to make your website more user-friendly and trustworthy to search engines and users. When search engine crawlers see how friendly your website is to them and users, the likelihood of your website ranking well for various searches increases.
How does SEO Marketing work?
So how does SEO marketing work? Search engines like Google and Bing use bots to crawl web pages, going from site to site, collecting information about those pages, and indexing them. Consider the index to be a massive library where a librarian can retrieve a book (or a web page) to help you find exactly what you’re looking for at the time.
Following that, algorithms examine pages in the index, taking into account hundreds of ranking factors or signals, to determine the order in which pages should appear in search results for a given query. In our library analogy, the librarian has read every book and knows which one will have the answers to your questions.
Our SEO success factors can be viewed as proxy indicators for aspects of the user experience. It’s how search bots determine how well a website or web page can provide the searcher with what they’re looking for.
If your site isn’t properly optimized, it’s safe to assume you’re only showing up on the first page for branded search queries — though, depending on your company’s name, that may not even be the case.
That means people who don’t know you exist but are looking for someone like you will never find you, and you’ll never have the opportunity to explain why you’re better than the competition. That’s right: Without SEO, you’re squandering leads.
The good news is that you’re making your SEO competitors’ lives very easy. They probably admire you for not fighting back. So, what difference does it make how search engines deliver results? You absolutely should!